To an independent hotelier, the phrase “big data” might be something that causes confusion, or perhaps it’s simply met with a shrug.
It’s fair to say that in terms of hotel revenue generation, big data has largely become the domain of the OTAs.
By monitoring browsing and purchasing habits across the web, OTAs have been able to build complex profiles that help them package personalized offers and offer deals to meet the specific desires of customers…
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