Hot on the heals of global hotel giants IHG and Hilton coming out with strategies to encourage more direct bookings to their properties, other large global hotel chains have also made this an important part of their booking strategy.
OTA’s of course play a vital and important role in getting bookings to hotels and resort, but has the balance gone too far towards these large booking companies? Is the industry now correcting itself to have an equal balance of direct bookings. Are costs of managing and maintaining a brand awareness and a booking engine by the large hotel chains a better investment than using the booking power of the OTA’s?
And how do the small independents counter this? Can they counter this?
Head on over to the full article on Skift, to hear the comments from the CEO’s of these global hotel companies