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Here are some of our insights into the world of hospitality

Key takeaways ITB Berlin March 2017

Another year at the biggest travel trade fair in the world. Another pair of shoes ready to be binned somewhere between Hall 4.1 and hall 22. Every year we all seem to be fit and ready and every night after a full trade day the same comments seem to flow. Feet hurt, tired, hungry, thirsty… 

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Key Strategies to Shift Bookings from OTAs to Direct

This article was shared recently by one of our key channel management partners and the topic is central to how GuestCentrix can assist properties with its Yield & Web Interface Manager. Just this week a new hotel group client running 95% occupancy in prime city locations called in for a meeting to discuss how they could use… 

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7 Signs Your Hotel Marketing is Out of Control

This blog has been kindly reproduced from our colleagues over at Tambourine who like CMS Hospitality have been helping hotels for 30 years.  Please visit: www.Tambourine.com It’s easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, it’s inevitable that some… 

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The Ultimate Guide to Email Marketing for Hotels

This great blog is reproduced from Vikram Singh who helps hotels make more revenue. Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms. Email marketing remains extremely relevant… 

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Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps you are at the end of your Xmas holiday peak, it is also a good time to consider the often ‘hidden’ revenue loses that your property could be experiencing on a daily basis in both… 

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Ancillary Revenue for Hostels

We are pleased to publish another post from Hosteltrends, this time on Ancillary Revenue. The airlines have totally mastered getting extra revenue from all of us (booking direct with Jetstar in Australia can take up to 15 mins!), hotels are doing a lot better and hostels are catching up. Great systems like GuestCentrix Hostel.Web PMS allow you to capture… 

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Key takeaways from #StayWyse 2017

This is a post from CMS Hospitality’s new Director of Sales for UK/Europe, Dan Jakobsen I guess a couple of personal key takeaways from a great StayWyse conference 2017. Hotels should not take for granted that they are market leaders and take centre stage. Technology is a major ingredient for sustainable growth in the hybrid… 

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Should You be Using a Central Reservations System?

A majority of major hotel chains have been reeking the benefits of using a central reservations system (CRS) for at least a decade, and now many hostel chains are getting into the action as well. If you have more than one hostel, perhaps a CRS is right for you. With a CRS, all reservations at… 

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How to ace word-of-mouth at your boutique hotel

Word-of-mouth referrals is like the holy grail for boutique hoteliers. How can you get more of your guests to refer you – whether on online review sites or in person – resulting in even more ideal guests? Here are three steps to acing word-of-mouth at your boutique hotel. Focus on impeccable service It’s simple, but… 

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