Blog

Here are some of our insights into the world of hospitality

Top 3 reasons for your Hostel or Hybrid Hotel implement a new PMS this season

Your hotel’s property management system (PMS) is the cornerstone of running a successful accommodation business – but how often do you assess whether it still meets your needs? Does yours help you adequately cater to today’s modern travellers? Here’s why your hostel or hybrid hotel should look at implementing a new PMS this season. 1)… 

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Hotels Allocate More Budget for Digital Marketing and Social

Goal is to boost awareness amid threats from Airbnb, Priceline and Expedia In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow… 

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Europe Hostel Interactive workshops with networking opportunities

We are pleased to announce that Dan Jakobsen, Director of Sales for CMS Hospitality Europe will be holding  Hostel tech 101 workshops in Dublin and Amsterdam over the next two months in conjunction with SiteMinder Dan is a hotel industry expert and former General Manager of Generator Hamburg. Interactive workshop with network opportunities. Dublin Participate in this unique offering with participation from SiteMinder where… 

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Treat OTAs like Dating Sites

We came across another great post from HostelTrends this week.  You can follow them on Twitter here Ask anyone single today, who has been single some other time at least a decade ago, and they’ll surely admit that online dating sites have changed the dating game forever. Nowadays, the quasi-successful online daters can line up dates… 

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Key takeaways ITB Berlin March 2017

Another year at the biggest travel trade fair in the world. Another pair of shoes ready to be binned somewhere between Hall 4.1 and hall 22. Every year we all seem to be fit and ready and every night after a full trade day the same comments seem to flow. Feet hurt, tired, hungry, thirsty… 

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Key Strategies to Shift Bookings from OTAs to Direct

This article was shared recently by one of our key channel management partners and the topic is central to how GuestCentrix can assist properties with its Yield & Web Interface Manager. Just this week a new hotel group client running 95% occupancy in prime city locations called in for a meeting to discuss how they could use… 

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7 Signs Your Hotel Marketing is Out of Control

This blog has been kindly reproduced from our colleagues over at Tambourine who like CMS Hospitality have been helping hotels for 30 years.  Please visit: www.Tambourine.com It’s easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, it’s inevitable that some… 

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The Ultimate Guide to Email Marketing for Hotels

This great blog is reproduced from Vikram Singh who helps hotels make more revenue. Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms. Email marketing remains extremely relevant… 

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Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps you are at the end of your Xmas holiday peak, it is also a good time to consider the often ‘hidden’ revenue loses that your property could be experiencing on a daily basis in both… 

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