It is estimated by various industry players that between 70 per cent to 98 per cent of bookings are made through online services like Booking.com and Expedia, which impose contract restrictions on hotels offering sharper deals direct on their own web sites.
The only way guests can obtain the best room rates is to directly contact hotels or motels.
The full story can be found here Stuff.co.nz
With online brands such as Expedia and Booking.com coming under the increasing attention of the New Zealand Commerce Commission, Australia’s ACCC and European Union now is arguably the best time to invest in staff and tools so you can increase revenues and yields for your property.
GuestCentrix Web Interface Manager (WIM) is a free web based app that is installed with GuestCentrix PMS when connected to your channel manager. If you already have this great app installed, then you will know how to manage your online rates and channels.
But did you know that GuestCentrix WIM also has an extra bonus feature that can enable management of daily rates and yield rates directly in the PMS too?
If you would like some help with your revenue management CMS Hospitality knows a number of Revenue, Sales and Marketing consultants who you can have a chat with.
Drop us a line at firstname.lastname@example.org and we will put you in touch.